PARAMOUNT TEENAGE MUTANT NINJA TURTLES: SHOW YOUR SHELL

Agency

Team Epiphany - 2023

SKILLS

Strategy, creative direction, influencer and social marketing.

SUMMARY

Paramount relaunched TMNT with a feature film and a Paramount+ series. We built the global campaign platform: “Show Your Shell” including influencer strategy, product seeding, and social content formats across international markets.

PHASE 1 - PRODUCT SEEDING: THE OOZE CAPSULE

Seeded creators with an oversized sewer capsule, actual ooze, and a shell backpack with hidden compartments. Handpicked talent across YouTube, Instagram, and TikTok. Wrote all copy and content directives.

PHASE 2 - influencer content: wacky pizza night

Cooking influencers crafted absurd TMNT-inspired pizzas for a social contest. Extended the franchise into a high-performing adjacent vertical, tapping into recipe format virality across TikTok and Instagram.