GEICO: College GameDay

AGENCY

Momentum Worldwide - 2024

SKILLS

Experiential strategy

SUMMARY

GEICO toured with ESPN's College GameDay all season. Two strategic objectives: help fans get more out of their gameday, and channel GEICO's absurdist humor into something worth broadcasting.

We built a DJ booth that live-remixed school fight songs, crowd cheers, and trash talk. It made air regularly, exactly the kind of spectacle that pumps up thousands of students and earns eyeballs on ESPN.