Angel’s Envy: Single BARREL

AGENCY

Momentum Worldwide - 2025

SKILLS

Commerce creative strategy, messaging strategy

SUMMARY

Angel’s Envy, known for its handcrafted whiskey finished in port wine barrels, tapped us to launch its Single Barrel program — an exclusive offer allowing retailers to handpick their own one-of-one batch.

I built the creative strategy around the idea that true luxury lies in the unrepeatable: the hand-pressed vinyl, the couture garment, the perfectly aged cask. In a world of fast fashion and AI slop, rarity is the ultimate value. Each Single Barrel bottle carries its own origin story, making it as collectible as it is giftable.

We brought this to life through visuals that educated at point of sale while stoking the emotional thrill of owning something singular: a tangible piece of Angel’s Envy craft.