AMERICAN EXPRESS: NBA ALL-STAR WEEKEND 2025

AGENCY

Momentum Worldwide - 2025

SKILLS

Experiential Strategy

SUMMARY

The 2025 NBA All-Star Weekend landed in San Francisco. Specifically, Chase Center, competitor territory. We leaned into our Turner sponsorship and the cultural moment: the last year of Inside The NBA on the network.

Took over an entire building and transformed it into an Inside The NBA arcade: VHS highlight touchpoints, the famous board run, exclusive player talks, local Oakland small businesses. A farewell worthy of the show.