AMERICAN EXPRESS: CAMP FLOG GNAW

AGENCY

Momentum Worldwide - 2024

SKILLS

Experiential strategy

SUMMARY

Camp Flog Gnaw isn't a festival; it's a living extension of Tyler, the Creator's world. Fans don't attend; they immerse. Amex needed to enhance that universe, not just nod at it.

Enter the Sir Baudelaire Hotel: a Wes Anderson-inspired activation nodding to Call Me If You Get Lost. Photo op, merch customization, free item shipping so fans could stay hands-free. Hundreds in line all weekend.