AMERICAN EXPRESS: WNBA ALL-STAR WEEKEND 2024
AGENCY
Momentum Worldwide - 2024
SKILLS
Strategy, experiential strategy
SUMMARY
The 2024 WNBA All-Star Weekend landed at a cultural inflection point: viewership up 170%, Caitlin Clark, superteams. The moment needed to reflect this watershed moment and reward fans for the relentless loyalty that led to the WNBA’s rise.
We built Unlock Your Inner Fandom: an interactive experience revealing each guest's unique fan profile, celebrating the diverse reasons people love the league. Paired with priority access and merch perks for card members on-site and at home.
