AMAZON MUSIC LIVE: THURSDAY NIGHT FOOTBALL

AGENCY

Team Epiphany - 2023

SKILLS

Strategy, creative direction, influencer partnerships, social, and content.

SUMMARY

After every NFL Thursday Night Football, Amazon Music Live streamed a live performance with appearances from Ed Sheeran, Metro Boomin, Green Day. We built the on-the-ground experience leading up to each show.

Midjourney-powered booths let fans generate custom AI posters on the spot, Twitch extensions, influencer amplification, and immersive activations tailored week-to-week to each artist's aesthetic.