ADVIL: NATIONAL PICKLEBALL DAY

AGENCY

Team Epiphany - 2024

SKILLS

Strategy, creative, influencer and social marketing.

SUMMARY

Advil tasked us with promoting their new product, Targeted Relief, a topical pain ointment for injured muscles.

Pickleball generated $377M in injury-related healthcare costs in 2023 and nearly as much cultural friction over court noise and crowded courts. The perfect platform for a topical pain product.

We expanded "relief" beyond the physical. Hosted a summer tournament at Brooklyn Bridge Park's Pier 2 with demo stations, player content, and influencer seeding kits.